E-commerce or online marketplaces have been buzzing in the past few years. Everything you want, you can now buy online. In the wake of the pandemic, scaling your business obviously means reaching your customer at their doorstep. In fact, reports suggest that by 2040, a whopping 95% of purchases will be through e-commerce.
And while brick-and-mortar stores do have their place in the marketing system, it’s prudent to also have a store online so you can widen the reach of your business.
If you’ve been toying with the idea of starting your own e-commerce store but are unsure of the technicalities involved, then you’ve come to the right place. Clover has all the solutions you need to kickstart your online store.
Get Clover for Online Business Operations
Clover has a wide-ranging product portfolio for every stage of your e-commerce business. They offer customers POS hardware and POS software at affordable prices. What’s more, their POS systems help clients across industries customize their business and payment management practices. Their complete all-in-one POS solutions include mobile, handheld, and countertop devices.
The Clover App Marketplace gives you access to top business tools with which you can conveniently manage your business functions from any device.
Below are a few benefits of using clover.
● Accept payments 24/7
● Cloud-connected systems that help you run your business operations 24/7 without any interruptions
● Access to inventory reports
● Up-to-date reports of sales, customers, and transactions
● Secures your business and customers from unauthorized transactions
Need more details and step-by-step procedures to set up your Clover options? Check this out! Clover also provides customers with great insights to optimize operations and scale your business.
How Clover Insights Can Help
● Use insights to analyze customer’s spending patterns and promote business growth
● Categorize customers and use target marketing to offer them the services they need
● Find out lucrative locations for future expansion
● Monitor the results of targeted and other marketing activities
E-Commerce Solutions From Clover
Clover E-Commerce Solutions include the following:
Checkout
You can start accepting online payments with one link using Checkout. Simply link to the checkout page from your email or website. The external checkout page accepts payments from Masterpass® and Visa® digital wallets.
It gets better!
The Checkout page need not have the same boring layout and design as every other brand. You can fully customize your header, footer, and colour to promote your brand’s image.
There is also a Custom Checkout tool for users who want more control. This tool gives you access to secure technology devices like embedded tools and more.
In 2021, having an online business presence is important, but so is making sure e-transactions are safe for your customers. And Clover does that for you.
Online Payment Gateways APIs
With Payment APIs, customers can access transaction reports, create payment profiles, and reduce the scope of PCI compliance. At its core, this will help clients get to view and control the types of transactions they provide online.
What Are Your Options With the Clover System?
ECWID
ECWID is an e-commerce platform most suited for small and medium-sized businesses. ECWID helps you manage your online store on Clover.
All you have to do is download the Sell Online app from Clover’s App Market and your inventory, products, and orders can be automatically synced with the app. The app allows you to either build a new store on your existing website or build a new website.
ECWID also makes it possible for you to sell your products on other platforms like Instagram, Facebook, and Amazon.
Selling gift cards, offering discount coupons, scheduling pickups, or choosing shipping options is also possible within the ECWID app.
BigCommerce
Established large-scale businesses have the BigCommerce option which comes with advanced management tools better suited to large operations with bigger inventory and wider geographical coverage.
To use BigCommerce, you need to first install it on your POS. The next step is to import your entire Clover catalog into the BigCommerce store making it easier to accept online payments and view orders using your merchant account on Clover. All inventory details are constantly updated on both Clover and BigCommerce, whether you sell online or offline.
The common businesses in this category are fashion and apparel, toy stores, home goods, sporting goods, etc.
Final Thoughts
To access your online consumer base, all you need is a device and an internet connection. Thanks to modern technology and customizable app options, you could have your business online and running in no time. With Clover, getting your customers to convert is only a matter of time now.
At Loyent, we go against hidden fees and contracts. To learn more about how we can help you grow your small business, connect with one of our payment advisors.We’re always happy to answer any questions you may have.
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